During the first quarter of this year, we’ve been successful in winning a number of fantastic retail clients and I thought I should take the opportunity to tell you about them and the exciting work that we will be doing.
First and foremost, we are delighted to have been appointed by The Dune Group – a global leader in fashion footwear and accessories with 46 UK stores, concessions in a number of high street retailers and available in a further 12 countries around the world.
Last year, we ran a workshop to help Dune’s team to work in a more joined up way where content is concerned. Following this work, Dune has appointed us to help them develop their broader natural search strategy with the aim to increase brand awareness, traffic and customer acquisition.
We’ll be supporting Dune to bring greater structure to their content strategy by helping their internal teams to work in a more cohesive way and develop a more creative, joined-up approach to their natural search, integrating in-house content, online PR, blogger outreach and social media activity.
Another new client in the footwear sector is G.H Bass. Founded in 1878, G.H Bass is an American heritage footwear brand best known for creating the iconic ‘Weejan’ – the worlds first penny loafer.
Currently G.H Bass shoes are stocked in Office, Schuh and ASOS and we’ll be working with them to increase their online brand awareness and customer acquisition as they launch their direct to consumer channel in the UK, followed by other European countries later in the year.
Moving on from footwear to fireplaces, we’ve been appointed by Chesney’s – the UK’s leading supplier of luxury fireplaces and stoves – to ‘ignite’ their digital strategy. We’re currently working through our insight and strategy phase, planning activity website optimisation, content, online PR and blogger outreach, social media and paid search.
Over in the fashion sector, new brands The Cult and Classic and The Vampire’s Wife have also appointed us as their digital marketing partner.
The Cult and Classic is a brand new luxury fashion website which offers a carefully curated selection of premium labels such as Bella Freud, Antipodium and Rupert Sanderson. We have been appointed to look after their full digital strategy and support optimisation of their new website which launched fully last week.
Last but not least, we’re also working with The Vampire’s Wife, an exciting new fashion brand to deliver social media and content support as they launch their first collection later this year.
We look forward to supporting these great brands in 2015 and beyond!