The Hype: what’s hot and happening in premium retail?

Welcome to The Hype – a monthly digest of the hottest products, trends and innovations from the world of premium and luxury retail, hand-picked by our Premium Panel.

Apple Watch launch

On the 24th of April, the long-awaited Apple Watch Sport, Watch and Watch Edition will go on sale. There are three different models on offer in two different sizes and prices range from £299 to an eye-watering £13,500. In addition to telling the time through a range of customisable clock faces, the Apple Watch offers notifications, health and fitness tracking and new ways to communicate with others. Several apps will be available on the Watch too, including Siri, Messages and Maps along with information pulled from calendars and email. There’s been very mixed opinions on the Watch especially from the fashion world who have viewed the watch as a gadget, rather than this season’s must-have accessory. Whatever your opinion, it’s guaranteed to cause chaos outside Apple stores across the globe when it launches in a few weeks.

The Cult and Classic

This month sees the launch of The Cult & Classic, a new womenswear e-commerce site. Having gone live with a preview site on March 18th, the official launch is scheduled on April 15th. Founder Beth Wallace, who was previously Michael van der Ham’s Business Partner, selects labels ranging from emerging talent, to wardrobe staples and heritage brands with an edited selection of pieces from these collections. Our Premium Panel has been eyeing up their collection of iconic Bella Freud Jumpers.

The Cult & Classic also focus on the very best customer experience. All customers will receive a personal shopper who will be on hand to answer any queries and they also offer a generous loyalty scheme to all registered customers on the basis of one point earned for every pound spent. Check it out here:

An exclusive discount from Secret Linen Store

Secret Linen Store

In our last survey, our panel members stated that they’d like to access more discounts and offers from premium and luxury brand. In light of this, we are delighted to offer our Premium Panel members an exclusive discount from luxury bed linen destination Secret Linen Store!

The Secret Linen Store offers the most luxe bedding we’ve ever come across. All bedding is designed in-house and woven in Portugal using the best cotton yarns and come in an array of beautiful prints and patterns.

Not only do they already offer beautiful linen at up to 40% less than the high street – they’re also tempting us with an extra 12% OFF* their new collection.

Just use code MAKEMYBED at the checkout to receive your discount until 30th April 2015. *Please note offer is not valid on clearance lines, or valid with any other offer.

Visit Secret Linen Store here:

Spring fashion picks

With Spring well on the way, our Premium Panelists have been looking to purchase some new-season staples. We’re clearly ready to ditch our boots as high on the panel’s wish lists is footwear from strappy ballet flats to bright and colourful trainers.

Two new launches that have caught our panel’s eye this month are the Addidas x Pharrell Williams Supercolour range which come in a spectrum of 50 different colourways as a ‘celebration of equality through diversity’.

Nike have also launched their Air Max City Collection which is made up of six pairs which represent the fashion-forward capitals of London, Milan, New York, Paris, Shanghai and Tokyo each sporting a vibrant, floral pattern that symbolises its region. We want them all!

Shopping survey

Thanks to everyone who completed our Easter survey last month and congratulations to Naomi Flood who won our hamper of Easter goodies from Hotel Chocolat!

If you’re interested in reading about the findings of our shopping survey’s – check out our new series on our blog each week – the Insight Edit.

See you next month!

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