Welcome to the first Weekly Shop of 2015! This week we have predictions for 2015 across ecommerce and mobile, how this year’s Black Friday spending compared to last year and how men and women shop differently at Christmas following a survey from our Premium Panel.
New figures this week have revealed that consumers spent 18% more on Black Friday 2014 than they did on the same day in the previous year as they looked to get the best deals in the run-up to Christmas. According to data from Barclaycard, Black Friday 2014 was the highest spending day on record as UK consumers spent £810 million in one day.
Developments in retail technology are enabling retailers to offer a more bespoke and personalised service to customers andthis next article takes a look at five ways technology could help shape UK retail in 2015.
In our next article this week, Econsultancy have asked an expert panel of ecommerce professionals to predict the trends that are likely to shape ecommerce in 2015.
Continuing the theme of predictions for 2015, this next article explores six big things retailers can expect to see from mobile this coming year including payments, personalisation and wearables.
Just before Christmas, we asked our Premium Panel – which is made up of over 700 UK consumers – how they were intending to organise their gift-buying this Christmas. We asked our Premium Panel two key questions which produced some interesting insights around the difference in the way that men and women shop. Head over to the Froggblog to read more.
That’s it for this week! Thanks for reading. We’ll be making a few changes to The Weekly Shop newsletter this year, so watch this space!