Welcome to this week’s edition of The Weekly Shop. This week we’re talking Black Friday and Cyber Monday, updates on Twitter and Facebook’s ‘buy’ button and what we mean by the term ‘insight.’ Plus, the chance to win Fortnum & Mason hampers when you complete our first Premium Panel survey.
Cyber Monday takes place this coming Monday and new research has predicted that British etailers will together take more than half a billion pounds for the first time during the course of the day. That’s 11.4% up on the same time last year.
This week Facebook and Twitter announced that the “buy” buttons they have been testing since the summer won’t be introduced in time for the Christmas rush. The social media giants stated that this is because they want to ensure that they create the “right tool” before making it available to everyone.
This next article from Clickz looks at what the term “insight” really means when it comes to marketing and if we using it in the correct way.
At the end of every month we round-up the hottest products, trends and innovations from the world of premium and luxury retail according to our Premium Panel. This month our panel has been getting excited about Anya’s Hindmarch’s bespoke collection, Liberty of London’s mobile loyalty app and some very luxurious advent calendars! Head over to our blog to find out more.
This week saw our first Premium Panel survey go live. If you’d like to get involved, just answer these questions about your Christmas shopping and you’ll automatically be entered into our prize draw to win one of three decadent Fortnum & Mason Christmas hampers worth up to £150. We’ll even make sure they’re delivered in time for Christmas Day! Click here to take the survey.
See you next week!