Welcome to this week’s Weekly Shop. This week we feature our latest report around the hot topic of customer experience, seven disruptive retail trends and lessons for effective blogger outreach.
Retailers face huge challenges in meeting the needs and expectations of their customers. In light of this, we’ve just published a new report called ‘An Introduction to Customer Experience’ which aims to highlight those challenges and the steps that we recommend retailers take in order to address them. If you’d like to learn more, you can download your free guide here.
With consumers being overwhelmed with marketing messages across multiple channels and mediums, they are becoming less likely to trust branded content and more inclined to seek out recommendations, tips and insights that come from their own peers and networks. This next article explores the vast opportunity that this shift presents to marketers.
Next an article from Retail Customer Experience which presents seven major disruptive trends that will cause the next wave of retailer casualties if retailers are unwilling or unable to adapt.
The world of blogging has seen several changes recently which have come to interrupt and redefine the blogger-brand relationship. In our next article, Econsultancy conducted the UK’s largest ever blogger outreach study and rounded up the findings to provide their five tips for effective blogger outreach.
New research this week has highlighted how 49% of consumers in the U.K, leverage organic search as the main point of entry to e-commerce shopping sites, yet only 35 percent of online retailers in the U.K. believe consumers find their website through the organic channel.
To finish this week, an article which aims to help to shape the discussion of “what SEO is,” and help others to understand that it’s not simply a ‘quick-fix’ solution.
Thanks for reading and see you next week.