In the Weekly Shop this week, we take a look at how British town centres have adapted as consumers move towards digital, some Facebook news, which includes a useful new ‘Save’ feature and how to breath life into old content.
A new report has shown that British town centres are changing as they adapt to evolving customer demands. The report found that Britons are above all looking for convenience – and finding it both in high street, for quick ‘top-up’ shops, and online shopping, whereas once they found it in out-of-town retail destinations. The report suggests convenience is driving digital ways of buying and that click and collect has pushed people back to stores. More on the report over on Internet Retailing.
After announcing their ‘Buy Now’ button trial last week, Facebook have also just announced that they are testing a new ‘Save’ feature. This feature will let you bookmark things you discover on Facebook, so you can read them at a more convenient time. This will no doubt be very useful for both brands and users as posts frequently get lost in the constantly refreshing news feed.
Keeping on the topic of Facebook, this week we also learnt that Facebook has now 399 million mobile-only monthy active uses. This means that almost 1 out of 3 Facebook users never use the web version of Facebook, clearly showing a trend of users moving away from Facebook’s web platform. Definitely something to keep in mind when you are planning your marketing efforts on Facebook.
One of the biggest changes within content marketing is constantly coming up with ideas for great content. Whilst fresh content is important, you should equally be thinking about repurposing the fantastic content you’ve already created. This article from Econsultancy explores how you can breathe new life into old content, so it performs a useful function within your user journey.
Onto a new development in Paid Search. This week, Google announced that starting in late July, Product Listing Ads (PLA) will now feature product ratings. Currently this feature is only available in the U.S. but Google have stated that it will be introducing product ratings in additional countries throughout 2014. Definitely something to keep an eye on if you use reviews on your website.
Another development from Google this week saw a version of Google Analytics released for iPhone. The iPhone app comes more than two years after Google released Google Analytics for Android and allows users to check in on their website analytics — including real-time visitor reports — from the comfort of their smartphone. In addition to real-time and time-based reports, the app can be used to view behaviors, conversions and more.
See you next week!