In The Weekly Shop this week…20 things retailers should know about their customers, the increasing importance of m-commerce to online retailers, how eBay lost 80% of its organic traffic and how to effectively link build in 2014.
Last week, we featured an article from our commercial director, Ben, emphasising the importance of customer data and insight to shaping a retail marketing strategy. To support this article, we’ve reviewed the results of a survey that we ran at the recent SheerB2B ecommerce conference which has revealed some interesting findings. Head over to Ben’s post on the Econsultancy blog to find out more.
The latest results from the MRG Capgemini Quarterly Benchmarking report has shown that more than a third of all online sales are now made on a mobile device as m-commerce continues to increase its share of the UK e-retail market. These results once again highlight the increasing importance of m-commerce to online retailers in the UK.
A few weeks ago Google rolled out Panda 4.0 – an update which is designed to prevent sites with poor quality content from working their way into Google’s top search results. Ebay is one company who has suffered a massive loss in organic traffic and rankings due to this update, and this article from Social Media Today explores the reasons why.
Our last article this week comes from Search Engine Watch who have explored how link building still is one of the best ways to boost organic rankings, which was recently confirmed by Googe’s Matt Cutts. However, there’s a big difference between link building and link spamming and the kind of links that matter are the ones that are editorially given and this article explores some of the most effective techniques for building links in 2014.
Thanks for reading and see you next week!