Hello, and welcome to another edition of Leapfrogg’s Weekly Shop. This week we feature articles about why people don’t trust your website, Twitter advertising, key takeaways from SheerLuxeB2B and the EU’s privacy ruling on Google.
To kick us off this week, Chris Lake from Econsultancy has explored the reasons why people may not trust your website using insight from a post on reddit. Reasons range from content, design choices and the usability of a website and is well worth a read to make sure you’re not guilty of any of these.
Earlier this year, Twitter launched Twitter Advertising which allows UK businesses to advertise on the platform. We’ve been running Twitter ads for a number of our clients for several months now, and our paid search analyst has provided his top five tips for using the platform over on the Froggblog.
A few weeks ago, we were proud to speak at the SheerB2B – a conference which brings together experts from the world of online retail to help premium etailers successfully grow their online businesses. Ometria have written a round-up of their key takeaways from the conference, which includes our MD’s talk on five of the major challenges faced by retailers in trying to meet customer expectations and staying ahead of the competition.
On May 13th, the European Court of Justice (ECJ) ruled against Google in a landmark privacy case, asserting that EU citizens have a “right to be forgotten.” This article from Search Engine Watch dives into some of the facts to provide some insight into what this means.
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