It has been a slightly quiet week on the digital marketing front, but nonetheless, we’ve found some really interesting articles to share. This week we take a look at how you can increase the Domain Authority of your website, Google’s new Certified Shops scheme which has just launched in the UK and three surveys around the behaviour of online shoppers.
To start us off this week, here’s an infographic from TechTage about how to boost the Domain Authority of your website. Domian Authority is a comparative metric and it basically means how much your site is likely to rank higher in search engines compared to other competitor sites. So, increasing your Domain Authority loosely means increasing your chances of ranking higher in search engines.
Earlier in the week Google launched ‘Certified Shops’ in the UK, which provides shoppers with information about the customer service standards they can expect from retailers. Participating retailers will display the Google Certified Shops badge on their website which when a shopper hovers over it, will display helpful performance metrics such as the number of transactions, their success rate, the number of deliveries that arrive on time and information about Google’s free purchase protection.. It’s all about adding customer confidence to online shopping and convincing shoppers to make that final step and click the ‘purchase’ button.
Now onto the first of three surveys which have yielded some interesting and useful stats around the online retail industry. According to the British Retail Consortium’s latest Retail Sales Monitor, 18.3% of overall retail sales took place online during October – a record penetration rate. Yet more figures that emphasise just how vitally important online is to a retailers overall performance.
Analysis of the IMRG Capgemini e-Retail Sales Index has predicted that the first Monday in December will be the busiest online shopping day in the run up to Christmas 2013. This will then kickstart two weeks of high sales in the run up to Christmas that will help take online sales in the month of December to £10.8bn – which will be the first time UK sales have passed the £10bn mark in December.
And to finish off this week, here’s another study from our friends at eDigital research and IMRG who have surveyed over 2,000 online shopping consumers and found that 77% of shoppers have got as far as the checkout of a retail website only to leave the site before completing their purchase. They discovered that the main reason shoppers abandone their purchase is becuase of high delivery costs showing that issues surrounding delivery are still a massive barrier to a massive chunk of online shoppers.
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