Introducing the new Leapfrogg branding in full

On Friday, we teased you with an updated Twitter avatar, one small part of the new Leapfrogg branding. Well today we can happily reveal our new logo, tag line, textures and a flavour of how it looks when it all comes together.

The logo

The origami frog is central to the theme of the new branding. Origami requires patience and attention to detail but in turn the effort is rewarded with a beautiful creation. It sounds a touch cheesy I know, but the same is true of marketing your business online.

Fitting perfectly with our meticulous, creative and results driven approach, meant we loved the origami theme when it was presented by designer, Josh.

The tagline

‘digital marketing for aspirational brands’

Our new tagline is representative of the people we love to work with. Brands that are ambitious, that have a strong desire for achievement and success. They also understand the role the web must play in meeting such aspirations.

Textures

The lily flowers extend the origami theme further.

How does it all come together?

We will be spending the next couple of weeks rolling the new branding out across both online and offline assets. But here’s a flavour of what it looks like when the beautifully designed parts above come together on our new business cards.

 

 

You can also check out our lovely new Twitter profile page.

We are all really rather proud. I’m sure you will agree Josh has done a fantastic job. We’d love to hear what you think.

2 Responses to Introducing the new Leapfrogg branding in full

  1. Hi Stephen,

    Many thanks for your comments – glad you agree with us that the ideas and their execution are fantastic – a testament to Brighton based designer Josh Van der Broek.

    Ben

  2. This is an innovative and strong branding idea, and I particularly like the origami concept employed throughout. The contrast of the lime green and grey, mixed with the occasion purple creates a very bright and innovative scheme.

    The textures used in the lilly theme are modern and clean, and continue the origami theme well. I particularly like the Twitter theme, it’s simple and effective.

    I’ll be interested to read what other users make of this theme, and the usage of colour and fonts. I’m a big fan of modern, clean designs such as these and believe they can really make a big difference to a company profile.

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