Universal Search & Arsenal

It’s very rare that my passion for one particular football club and advancements in the way search engines deliver results cross. So you will have to excuse my excitement when I just ran a search for the greatest team in the country and noticed that Google universal search is now including premiership football fixtures in its search results. See the screen shot below:

The data includes the latest result and the time of the next game. The question must be asked, where does it get this data from? Does anyone know?

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