Industry News – What are Leapfrogg reading this week? (11)

Us ‘froggers‘ are a busy bunch! We spend a huge amount of our time hunting down the best of the weeks search marketing news and articles so you don’t have to!

Here are this weeks top picks!

Social Media

http://searchengineland.com/080812-122300.php
Some really boring products that have rocked the world of social media. If a blender can cause this much of a stir (sorry!), anything can!

Paid Search

http://www.sitevisibility.co.uk/blog/?p=165
Some nice research from the guys at Site Visibility exploring advertising opportunities around the Olympic Games.

http://www.ppchero.com/how-to-use-google%e2%80%99s-insights-for-search-to-improve-your-ppc-management/ Google’s new Insights for Search tool and to how to use it to improve Paid Search performance.

http://searchengineland.com/080813-085240.php
Bidding on competitor terms ā€“ the debate continues – should we be advising or condoning it?

SEO

http://sphinn.com/story/64405
If you are focusing on rankings as a measure of your search marketing efforts, think again!

http://contentranch.com/google-geo-search-tool
Wow! What a great tool. This allows you to see how Google results appear in different locations.

http://blog.hubspot.com/blog/tabid/6307/bid/4266/Forget-Community-Forget-Conversation-Business-Blogging-Is-About-SEO.aspx
Too many search marketers forget that blogging is great for search engine rankings! Yes, its great for the fluffy stuff (community, conversation, brand building, etc) but blogs continue to have great weighting in the search engine results!

Usability

http://www.usabilitynews.com/news/article4885.asp
Managing the multitude of passwords we use online is a nightmare. Here are some nice tips to help your visitors keep track.

Until next week…

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