Blogging is the new cooking… Feed your audience!

I am a girl that just loves to cook; I can get lost in my Nigella cook book, and hang out in the kitchen for hours, much to my partners liking as he gets to taste the food! I find cooking inventive yet creative and it gives me the chance to release my passion for cooking without relying on anyone else!

Since joining Leapfrogg a month ago I have also begun to share the same feelings within my blog writing. So this got me thinking that blogging is very much like cooking and I have drawn up some comparisons, here’s why…

  • Create your recipe / Stir up an opinion…

    First of all, you can’t create a dish fit for Masterchef without the inspiration for a recipe, be it new or old, much like a blog post; there is no point in writing a post if you do not have the ammunition to comment on a topic or have a strong opinion to share with others, the first bite is the most important step to writing your blog post. You also need to consider your audience and what they will build up their appetite to read on – if this is the case get back to the kitchen and get your thinking cap on!

  • Pick the best Ingredients / Cook your keywords thoroughly…

    As Jamie Oliver would say you need “pukka ingredients” to create an amazing meal, it would be very tasteless without food that worked well together. When you are blogging this can also be said for the content within your post, by adding highly relevant keywords not only does it optimise your article it also enhances the flavour of your writing.

  • Check your cook book for correct measurements / Spice up your post by referring to your link sources …

    Delia Smith always stresses the importance of having correct measurements within your recipes, so what do you do?… always refer back to your cook book… it is the link between you and your cooking! By referring to links in your blog post it will back up your opinions on a topic adding reliability and present a tasty source of information and we aren’t talking about ketchup here folks!

  • Watch the waistline/ Less content is more tasteful…

    Now a days we are more health conscious within our cooking, most supermarkets now do a ‘lighter’ option, Gillian McKeith would agree, sometimes adding less of the naughty stuff is in fact better for us, so less sugar, for example, can benefit us more. The advice applies to your blog, the content is the most important factor in any blog and having less content, will hopefully portray your message quickly attracting more people to your blog, leaving them with something to munch on!

  • Name your dish / Use yummy headlines…

    If you are inventing your own concoction of food, don’t forget to name your recipe, some of the famous ones have been ‘toad in the hole’, ‘shepherds pie,’ my favourite from Nigella Lawson is her ‘chocohotpots.’ (They also taste really good!) Blog posts also need a snappy headline, this like food dishes, should entice readers to read the article also to give a taster to what your post is about.

  • Cook with passion / Write with passion…

    I believe the more passion you have within your cooking the more effort you will put in and it is highly likely your food will be more enjoyable, in writing passionately this will also be portrayed through the words you speak and the outcome more enjoyable for the reader.

  • Check your food consistency / Keep the same writing recipe throughout…

    The consistency of your cooking could be the difference between perfection and great big lumps in your cake mix, keeping a consistent style in your blog post should keep your message smooth and flowing like a piece of James Martin’s strawberry cheesecake!

  • Take a taste test / Season your post to perfection…

    Seasoning is very important in any recipe, most cooks like Ainsley Harriett would swear by it. In a recipe minor tweaks can improve a meal by miles, in tweaking and editing your blog post once more before posting it, could improve your communication to the reader, creating clarity and really emphisising your point.

  • Take care with presentation / Include bullet points and images to get the senses into action…

    Gordon Ramsey always prides himself on his presentation, if a plate of food looks exciting, the more it teases your tastes buds, tempting you to try it. If you view an exciting blog post nine times out of ten you’ll want to read it… I now thank you for taking time to read my post… please keep reading my posts and my fellow Froggers!

  • The proof is in the pudding / Leave them with food for thought…

    Always the best part of a meal… like a blog post, make your last point clear, concise and memorable to sum up your post.

    I hope you found this DELICIOUS! Are you feeling hungry yet?

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