Gordon Brown’s Search Engine Rankings

We found this great article this morning on the “online reputation management of Gordon Brown

It seems that his people have him covered in the areas of social networks so we thought we would take a closer look at Googles natural search results

We thought we would take a look at Gordon’s official coverage for the following relevant terms which he really should be dominating results for:

Prime Minister
Gordon Brown
Number 10 Downing Street
Leader of the Labour Party
UK leader
UK PM

Prime Minister
Apart from the new stories the top 10 results for Prime Minister don’t mention Gordon Brown by name once. In fact many still mention Tony Blair, including the official Number 10 Downing Street government website!

Gordon Brown
As one would expect the top 10 results are dominated by official sites and newspaper stories related to our new PM.

Number 10 Downing Street
OK these results are slightly better than those for “Prime Minister”. The top result is the official 10 Downing Street site again but this time the description has been updated to mention Gordon as the current PM. Never the less there are still mentions of Tony Blair on the page which funnily enough are again from the 10 Downing street site where the description has not yet been updated.

Leader of the Labour Party
On Google UK one would expect that all the top 10 results for this phrase would be Gordon Brown related but there are mentions of all sorts of leaders of various Labour Parties including the Australian Labour Party and Israeli Labour Party!! Come on Google surely people using that term on Google UK are wanting UK specific results?

In addition to this a few of the result are related to past Labour Leaders. Not really the impact Gordon wants to have here!!

UK Leader
Oh dear Gordon. Googles top 10 results do not in any way recognise you as the UK leader!! There is only one result remotely related to him and it doesn’t mention him by name, it just mentions that Tony Blair has stepped down.

UK PM
Another poor result for our new PM!! Out of the top 10 results for this phrase Gordon Brown is only mentioned at number 10 (pardon the pun!!) The first 2 results still have Tony Blair as PM.

OK so it was only yesterday that Gordon became PM but Google wanting to be the most relevant of the search engines should have been on the case last night spidering and updating it’s index with anything Prime Minister related. It could be that some of these sites have been slow in updating their content, or that Google has been slow in updating the index, but what is for certain, as Gordon has a reshuffle of his new cabinet, Google needs a reshuffle of it’s results.

I wonder if Gordon has appointed a Minister for SEO as I think he might need one!

2 Responses to Gordon Brown’s Search Engine Rankings

  1. Glad you liked the piece!

    It’s that much more surprising given the social media savy-ness of the Presidential campaign how bad us brits are doing…

    It’s amazing, Wikipedia was updated minute by minute yesterday you think number ten would have an intern who could update their CMS

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