Latest news, opinion, tips and advice from the world of digital marketing, online retail and ecommerce from the Leapfrogg team.
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Froggy fundraising 2013
Every year at Leapfrogg, we choose a charity to raise money for. Not only does this help with motivation and ...Read more →
Why every brand needs a social media policy
Over the last 12 months, as to be expected, there has been further acceleration in the uptake of social media ...Read more →
What we learnt in 2012 and what we look forward to in 2013
At the end of each year, I encourage the Leapfrogg team to take some time out to review what they ...Read more →
Top ten Froggblog posts of 2012
As we draw towards the end of another eventful year in the worlds of digital marketing and retail, it’s time ...Read more →
Newsflash – Halloween treats, wine tasting and babies
As the end of the year is fast approaching I thought it was time to have a Leapfrogg news update, ...Read more →
Planning a new website? Don’t forget these five key elements
It’s always exciting when clients are developing a new site. It is the perfect chance to sort out any issues ...Read more →
The blurring lines between online and offline PR
I’ve been thinking about the benefits of integrated PR and the common questions raised by clients. A range of queries ...Read more →
Joining the multi-channel dots – using postcode data to attribute in-store sales to website activity
Working in a multichannel retail environment means a greater need for integrated reporting, an ability to evaluate different marketing activities, ...Read more →
Content marketing – applying the principle of ‘form follows function’ to deliver great customer experience
Content really is the BUZZ word of the moment when it comes to digital marketing. Everyone from PR to search ...Read more →
Essential e-commerce features & functionality to drive great customer experience – part 2
In my last post, I looked at the features and functions of e-commerce platforms that help to drive a positive ...Read more →