Latest news, opinion, tips and advice from the world of digital marketing, online retail and ecommerce from the Leapfrogg team.
For up to the minute news, you can follow us on Twitter.
Only 27% of the Kings Road retailers execute cross channel marketing
A quick survey I conducted on the Kings Road, London showed that only 27% of retailers are utilising their stores ...Read more →
- Posted in: Multichannel, Online retail strategy, Retail
- |
- No Comments »
Digital and retail marketing trends: 2012 is the year of…
So here we are…the start of another year. Having settled back in to the swing of things after a much ...Read more →
- Posted in: Digital strategy, Mobile, Multichannel, Online retail strategy, Retail, Social media
- |
- No Comments »
Leapfrogg MasterChef 2011..yummy!
As you may have seen from the Skydive post or heard on the twitter grapevine Leapfrogg embarked on a company ...Read more →
- Posted in: Leapfrogg news
- |
- No Comments »
Augmented Reality – the future of online retail?
Inspired by the recent Becks Green box project event I attended, it got me thinking about the wider effects of ...Read more →
- Posted in: Mobile, Retail
- |
- No Comments »
New clients bringing Christmas cheer to Leapfrogg
By our own admission, we don’t shout nearly enough about the great work we do for our clients (a new ...Read more →
- Posted in: Client relations, Leapfrogg news, Retail, Travel
- |
- No Comments »
Our study shows that 47% of premium retail shoppers make purchases via their smartphone
Inspired by our clients gearing up to Christmas, the Leapfrogg Customer Insight team recently conducted a survey into the shopping ...Read more →
- Posted in: Mobile, Multichannel, Online retail strategy, Retail
- |
- No Comments »
The big QR code question…do they work?
Observations on the John Lewis QR code window, Waitrose, Brighton The Leapfrogg team were thrilled to find John Lewis experimenting with ...Read more →
- Posted in: Mobile, Retail
- |
- No Comments »
Facebook ‘Likes’ and travel sites
A recent study from Usabilla looking at user experience of 800 users across 18 leading travel websites turned up some ...Read more →
- Posted in: Social media, Tips and tit-bits, Travel, Usability
- |
- No Comments »
Christmas is coming! Are your landing pages working hard enough?
With Christmas just round the corner, you may have noticed some changes to many retailers’ websites over recent weeks. We ...Read more →
- Posted in: Content, Retail, Tips and tit-bits
- |
- No Comments »
Understand your authority to inform your natural search strategy
The scope of a natural search strategy should always be influenced by your authority. Broadly speaking, this includes both the ...Read more →
- Posted in: Retail, Search engine optimisation, Search engines, Tips and tit-bits
- |
- No Comments »