Latest news, opinion, tips and advice from the world of digital marketing, online retail and ecommerce from the Leapfrogg team.
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Leapfrogg Go Ape!
Here at Leapfrogg we believe it to be very important to socialise together. Every quarter to keep morale high and ...Read more →
- Posted in: Leapfrogg news
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Calculating the true value of a paid search campaign
What makes paid search so fantastic is its accountability. The fact that you can so clearly see the revenue generated ...Read more →
- Posted in: Analytics, Google, Multichannel, Paid search, ROI, Tips and tit-bits
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Survey results: Inside the mind of your premium retail customer
Last week, I presented Leapfrogg’s first piece of customer insight research of 2012 at SheerB2B, the conference specifically for retailers ...Read more →
What a multichannel retailer should include in a search marketing brief
Back in November 2010, I wrote about the importance of, and what to include in a brief when looking to ...Read more →
Get the most out of Facebook’s new look
As you may well have already seen, Facebook Pages have a new look and functionality which was rolled out on ...Read more →
- Posted in: Content, Retail, Social media, Tips and tit-bits
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The importance of PR-led and SEO-led links in creating a holistic link profile
At Leapfrogg, we believe that a holistic link profile can significantly improve the search authority of a website. A holistic ...Read more →
- Posted in: Content, Link building, Natural search, Offline PR, Online PR, Social media
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Sticking to our New Year resolution…a summary of great client result in Q1
Doesn’t time fly when you’re having fun! We’ve got to April already (how did that happen, exactly?!) and, in keeping ...Read more →
- Posted in: Content, Digital strategy, Leapfrogg news, Multichannel, Natural search, Paid search
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Proudly sponsoring this week’s SheerB2B conference
We are proud to be headline sponsor at this week’s SheerB2B conference. Now in its sixth year, the conference brings ...Read more →
Clarks Originals ultimate post ecommerce sales experience
I bought some shoes recently…..nothing new in that I hear you say but these shoes were special. Not just because ...Read more →
- Posted in: Customer insight, Multichannel, Offline PR, Retail
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How stores should embrace digital to provide an innovative shopping experience
As online sales continue to increase, my last post looked at how retailers can maximise digital sales of high-value items. ...Read more →
- Posted in: Digital strategy, Mobile, Multichannel, Retail
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