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	<link>http://www.leapfrogg.co.uk</link>
	<description>The &#60;em&#62;digital&#60;/em&#62; marketing agency for &#60;em&#62;premium&#60;/em&#62; brands and &#60;em&#62;retailers&#60;/em&#62;</description>
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		<title>Froggy fundraising 2013</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2013/05/froggy-fundraising-2013/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2013/05/froggy-fundraising-2013/#comments</comments>
		<pubDate>Wed, 01 May 2013 15:30:09 +0000</pubDate>
		<dc:creator>Libby Freshwater</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Leapfrogg news]]></category>

		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=5262</guid>
		<description><![CDATA[Every year at Leapfrogg, we choose a charity to raise money for. Not only does this help with motivation and encourage teamwork, but we also know that all our hard work and effort is helping and supporting a worthwhile cause. This year we decided to keep it local and have chosen to support The Chestnut [...]]]></description>
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		<title>Why every brand needs a social media policy</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2013/02/why-every-brand-needs-a-social-media-policy/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2013/02/why-every-brand-needs-a-social-media-policy/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 15:19:08 +0000</pubDate>
		<dc:creator>Ben Potter</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Tips and tit-bits]]></category>

		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=5168</guid>
		<description><![CDATA[Over the last 12 months, as to be expected, there has been further acceleration in the uptake of social media amongst retailers. This is a result of increasing usage amongst a wider demographic, new networks popping up (such as Pinterest), as well as the role social plays in wider search, content and customer experience strategies. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What we learnt in 2012 and what we look forward to in 2013</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2013/01/what-we-learnt-in-2012-and-what-we-look-forward-to-in-2013/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2013/01/what-we-learnt-in-2012-and-what-we-look-forward-to-in-2013/#comments</comments>
		<pubDate>Thu, 10 Jan 2013 12:14:07 +0000</pubDate>
		<dc:creator>Ben Potter</dc:creator>
				<category><![CDATA[Client relations]]></category>
		<category><![CDATA[Content]]></category>
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		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Leapfrogg news]]></category>
		<category><![CDATA[Multichannel]]></category>
		<category><![CDATA[Natural search]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Online retail strategy]]></category>
		<category><![CDATA[Paid search]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search engines]]></category>
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		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=5148</guid>
		<description><![CDATA[At the end of each year, I encourage the Leapfrogg team to take some time out to review what they have learnt from the events of the last 12 months. It’s an opportunity to take a step back and think about what we have witnessed in digital marketing, retail and the luxury sector, as well [...]]]></description>
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		<title>Top ten Froggblog posts of 2012</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2012/12/top-ten-froggblog-posts-of-2012/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2012/12/top-ten-froggblog-posts-of-2012/#comments</comments>
		<pubDate>Tue, 18 Dec 2012 15:00:45 +0000</pubDate>
		<dc:creator>Ben Potter</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Leapfrogg news]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Multichannel]]></category>
		<category><![CDATA[Natural search]]></category>
		<category><![CDATA[Offline PR]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Online retail strategy]]></category>
		<category><![CDATA[Paid search]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search engine optimisation]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=5107</guid>
		<description><![CDATA[As we draw towards the end of another eventful year in the worlds of digital marketing and retail, it’s time for our annual round up of the top posts from the Froggblog. I’ve been lucky enough to write a number of guest posts for Econsultancy this year, some of which are also included below. Also, [...]]]></description>
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		<title>Newsflash – Halloween treats, wine tasting and babies</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2012/11/newsflash-halloween-treats-wine-tasting-and-babies/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2012/11/newsflash-halloween-treats-wine-tasting-and-babies/#comments</comments>
		<pubDate>Wed, 28 Nov 2012 11:49:27 +0000</pubDate>
		<dc:creator>Libby Freshwater</dc:creator>
				<category><![CDATA[Leapfrogg news]]></category>

		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=5069</guid>
		<description><![CDATA[As the end of the year is fast approaching I thought it was time to have a Leapfrogg news update, so you can see what the Froggers have been up to since August. Apart from being very busy, of course, we have managed to squeeze in another social excursion and another bake sale for Macmillan [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Planning a new website? Don’t forget these five key elements</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2012/11/planning-a-new-website-dont-forget-these-five-key-elements/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2012/11/planning-a-new-website-dont-forget-these-five-key-elements/#comments</comments>
		<pubDate>Thu, 22 Nov 2012 10:22:17 +0000</pubDate>
		<dc:creator>Suzanne Taylor</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Natural search]]></category>
		<category><![CDATA[Search engine optimisation]]></category>
		<category><![CDATA[Tips and tit-bits]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=5055</guid>
		<description><![CDATA[It’s always exciting when clients are developing a new site. It is the perfect chance to sort out any issues and build advanced functionality that will help set their site apart from the competition. However all too often, crucial elements are not factored into the initial scope which can be costly to re-address after the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The blurring lines between online and offline PR</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2012/11/the-blurring-lines-between-online-and-offline-pr/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2012/11/the-blurring-lines-between-online-and-offline-pr/#comments</comments>
		<pubDate>Wed, 21 Nov 2012 10:17:47 +0000</pubDate>
		<dc:creator>Lucy Freeborn</dc:creator>
				<category><![CDATA[Offline PR]]></category>
		<category><![CDATA[Online PR]]></category>

		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=5042</guid>
		<description><![CDATA[I’ve been thinking about the benefits of integrated PR and the common questions raised by clients. A range of queries such as ‘how can I leverage my offline PR activities?’ and ‘what is integrated PR?’ led me to believe that such questions deserve a blog post so marketers could also benefit from this insight. After [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Joining the multi-channel dots – using postcode data to attribute in-store sales to website activity</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2012/10/joining-the-multi-channel-dots-using-postcode-data-to-attribute-in-store-sales-to-website-activity/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2012/10/joining-the-multi-channel-dots-using-postcode-data-to-attribute-in-store-sales-to-website-activity/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 14:21:40 +0000</pubDate>
		<dc:creator>Gwen Tredinnick</dc:creator>
				<category><![CDATA[Customer insight]]></category>
		<category><![CDATA[Multichannel]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=5022</guid>
		<description><![CDATA[Working in a multichannel retail environment means a greater need for integrated reporting, an ability to evaluate different marketing activities, attribute sales accurately and ultimately measure how online/offline marketing impacts the bottom line. We have been working with one of our clients to do just that. Their main website is non e-commerce functional i.e. it [...]]]></description>
		<wfw:commentRss>http://www.leapfrogg.co.uk/froggblog/2012/10/joining-the-multi-channel-dots-using-postcode-data-to-attribute-in-store-sales-to-website-activity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Content marketing – applying the principle of ‘form follows function’ to deliver great customer experience</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2012/10/content-marketing-applying-the-principle-of-form-follows-function-to-deliver-great-customer-experience/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2012/10/content-marketing-applying-the-principle-of-form-follows-function-to-deliver-great-customer-experience/#comments</comments>
		<pubDate>Fri, 19 Oct 2012 10:06:59 +0000</pubDate>
		<dc:creator>Rosie Freshwater</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Online retail strategy]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=5009</guid>
		<description><![CDATA[Content really is the BUZZ word of the moment when it comes to digital marketing. Everyone from PR to search to social marketers are talking about how high quality, relevant and timely content is fast becoming the only way of truly gaining exposure and driving engagement online. Whilst I couldn’t agree more with this I [...]]]></description>
		<wfw:commentRss>http://www.leapfrogg.co.uk/froggblog/2012/10/content-marketing-applying-the-principle-of-form-follows-function-to-deliver-great-customer-experience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Essential e-commerce features &amp; functionality to drive great customer experience – part 2</title>
		<link>http://www.leapfrogg.co.uk/froggblog/2012/10/essential-e-commerce-features-functionality-to-drive-great-customer-experience-part-2/</link>
		<comments>http://www.leapfrogg.co.uk/froggblog/2012/10/essential-e-commerce-features-functionality-to-drive-great-customer-experience-part-2/#comments</comments>
		<pubDate>Wed, 17 Oct 2012 08:08:41 +0000</pubDate>
		<dc:creator>Ben Adam</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer insight]]></category>
		<category><![CDATA[Multichannel]]></category>
		<category><![CDATA[Online retail strategy]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Retention]]></category>
		<category><![CDATA[Tips and tit-bits]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.leapfrogg.co.uk/?p=4960</guid>
		<description><![CDATA[In my last post, I looked at the features and functions of e-commerce platforms that help to drive a positive customer experience at the point at which a prospect has decided they want to purchase a particular product. In part two, I am going to take a look at features that facilitate the actual moment [...]]]></description>
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