Ongoing Services

The goals:

• To continually grow and improve your Internet presence through a range of different techniques

• To increase the conversion rate of visitor to customer on an ongoing basis

Leapfrogg’s ongoing search engine marketing and review services are designed to increase the success of your site on an ongoing basis.

Successful search engine marketing is a long term process; it can take many months, even years to build a strong Internet presence. The search engines are constantly introducing new aspects to the way that they rank websites and there are a continual number of new methods being introduced to drive traffic to your site. If you are not aware of these changes your promotion efforts will slip behind those of your competitors.

In addition to this, once you start to gain an increased number of qualified visitors to your site, it is essential that you keep track of how well your site is working in converting those visitors into customers. This may involve continual adjustments to your site to improve performance.

Leapfrogg will work with you on an ongoing basis to make sure your campaign is up to date with the latest search engine trends and promotion methods, that you are promoting the right range of services and products and that your site is working for you in converting visitors into customers.

Leapfrogg’s ongoing search engine marketing services consist of:

• Review and account management

Benefit from ongoing expert search marketing advice, a regular review of your campaign and ongoing usability advice to increase conversion rates of visitor to customer

• Link building

Ongoing work to increase the number of quality, relevant inbound links to your website using a range of different techniques and tools. Visit Link Popularity Development to find out more

• Social status and reputation management

Keep a track of and manage how your company is being talked about on the Internet, whilst also encouraging people to talk about you in a positive way online. This service includes regular submission of new press releases to online PR sites to both increase your presence and the number of links to your website. Visit Social status and reputation management to learn more

• Search engine ranking reports

Keep track of how well your site is ranking for your promoted search terms

• Statistical reporting and analysis

Track and understand what your visitors are doing on your site; how many there are, where they are coming from and therefore how successful your search engine marketing efforts are. Make informed decisions on changes to your site to make it work better for your business. Visit Statistical reporting and analysis to find out more

Call 01273 322830 and speak to a member of the Leapfrogg team about our search engine marketing services and how they will help your company grow. Alternatively, you can email or use our enquiry form.