01273 322830
- Search Engine Marketing
- Link Popularity Development
- Statistical Analysis
- Reputation Management
- Paid Search (Pay-per-Click)
- Website Usability Consultancy
- Internet Marketing Training
- Tailored News Feeds
Initial set up phase
The goals:
• To make your site highly relevant to a range of search terms that will drive targeted visitors to your site
• To ensure that your site can easily be found and indexed by the major search engines
The initial set up phase of a Leapfrogg search engine marketing campaign is the search engine optimisation of your site to give it the best possible chance of gaining and maintaining a strong presence on the major search engines for a set of relevant search terms. Combined with a series of ongoing services, this will increase the number of qualified visitors to your site.
• Campaign planning and site architecture
At the start of the campaign we will ask you to complete a questionnaire relating to your business, the objectives for your site and your target audience. We will then conduct research on your competitors’ websites. As a result of this, before we start any work on the physical optimisation of your site, we can identify the architecture that will give the best user experience and achieve maximum visibility across the major search engines.
• Search term analysis
This involves a full analysis of your target audience, business, site objectives and competitors, combined with research on how people are searching for your products and services on the Internet. This will result in an agreed selection of search terms that will drive the RIGHT people to your site.
• Search marketing consultancy
Full consultancy on all changes to site content and structure required to make your site as accessible as possible to the search engines, and as relevant as possible to the selected search terms. The consultancy also covers advice on making your site more user-friendly to maximise on the conversion rate of visitor to customer. There is no point in increasing the number of relevant visitors to your site if it is not set up to convert them into enquiries or sales!
During this consultancy phase we will look at the following areas (plus any others that may arise due to the unqiue nature of each website, client and their objectives)...
Alternatively call a member of the Leapfrogg team on 01273 322830 to find out more. You can also get in touch via email or use our enquiry form.
• To make your site highly relevant to a range of search terms that will drive targeted visitors to your site
• To ensure that your site can easily be found and indexed by the major search engines
The initial set up phase of a Leapfrogg search engine marketing campaign is the search engine optimisation of your site to give it the best possible chance of gaining and maintaining a strong presence on the major search engines for a set of relevant search terms. Combined with a series of ongoing services, this will increase the number of qualified visitors to your site.
What makes up the initial set up phase?
• Campaign planning and site architecture
At the start of the campaign we will ask you to complete a questionnaire relating to your business, the objectives for your site and your target audience. We will then conduct research on your competitors’ websites. As a result of this, before we start any work on the physical optimisation of your site, we can identify the architecture that will give the best user experience and achieve maximum visibility across the major search engines.
• Search term analysis
This involves a full analysis of your target audience, business, site objectives and competitors, combined with research on how people are searching for your products and services on the Internet. This will result in an agreed selection of search terms that will drive the RIGHT people to your site.
• Search marketing consultancy
Full consultancy on all changes to site content and structure required to make your site as accessible as possible to the search engines, and as relevant as possible to the selected search terms. The consultancy also covers advice on making your site more user-friendly to maximise on the conversion rate of visitor to customer. There is no point in increasing the number of relevant visitors to your site if it is not set up to convert them into enquiries or sales!
During this consultancy phase we will look at the following areas (plus any others that may arise due to the unqiue nature of each website, client and their objectives)...
- Site navigation and structure
- Coding
- Optimisation of copy for search engines and users
- Meta and Alt tag optimisation
- Page titles and highlighted text
- Analytics and tracking codes
- Usability advice
- Advice on adding fresh content and initial “off the page” recommendations to achieve and maintain a strong Internet presence
Alternatively call a member of the Leapfrogg team on 01273 322830 to find out more. You can also get in touch via email or use our enquiry form.
