01273 322830
- Search Engine Marketing
- Link Popularity Development
- Statistical Analysis
- Reputation Management
- Paid Search (Pay-per-Click)
- Website Usability Consultancy
- Internet Marketing Training
- Tailored News Feeds
Website Usability Consultancy
The goals:
- To improve the way people use your site with a view to increasing conversion of visitors to sale or enquiry
- To aid search engine rankings. The major engines, most notably Google, are increasingly adopting user-metrics in their ranking algorithms i.e. number of pages viewed by visitors, length of time spent on site, etc
There is little point in having a well optimised site that receives targeted traffic from the search engines if those visitors do not convert into business for you.
As part of your ongoing search marketing campaign or as a stand alone usability study Leapfrogg will:
• Work with you to set out goals for your website
• Analyse your website statistics to help you to understand the way people are using your website and whether they are carrying out the desired actions
• Analyse your site against accepted web usability standards
• Suggest improvements and tweaks to your site content and structure to help your site realise its goals
• Track the results of any changes
Learning to understand the way in which people move through your site and adapting your site accordingly can mean the difference between a pretty marketing tool that doesn’t really do much for you and an asset to your business that increases your baseline profit.
Call 01273 322830 and speak to a member of the Leapfrogg team about our website usability consultancy and how an improved website will help your business to grow. Alternatively, you can email or use our enquiry form.
