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- Tailored News Feeds
Tailored News Feeds
One of the ways in which you can firstly attract and then retain visitors to your website is by offering something of value. Value can come in many forms but one of the most common is news content.
However, most news content across the Internet is syndicated. In other words, you can find the exact same story, in the exact same words, across hundreds of sites. The value of this news from a marketing perspective is therefore diminished.
But what if you could enjoy uniquely written, bespoke news content, relevant to your industry delivered only to your site each and everyday? Through Leapfrogg’s partnership with SelectNews (PA Business*) we can now deliver a tailored news service defined by you and specific to your target audience.
The benefits are as follows:
A content co-ordinator at SelectNews will work with you to define your specific requirements and come up with a news brief. PA editors will then compile your bespoke news service every day. It can be delivered at regular intervals throughout the day by ftp, SFTP or email. Content can even be tagged by topic or keyword. Links to internal or external site pages can also be built in to the feed.
On an ongoing basis, the service is continually reviewed to ensure that your product remains fresh and relevant to your target audience.
Call 01273 322830 and speak to a member of the Leapfrogg team about this exciting new service. Alternatively, you can email or use our enquiry form.
*SelectNews, produced by PA Business, part of the group that owns The Press Association, the UK's national news agency
However, most news content across the Internet is syndicated. In other words, you can find the exact same story, in the exact same words, across hundreds of sites. The value of this news from a marketing perspective is therefore diminished.
But what if you could enjoy uniquely written, bespoke news content, relevant to your industry delivered only to your site each and everyday? Through Leapfrogg’s partnership with SelectNews (PA Business*) we can now deliver a tailored news service defined by you and specific to your target audience.
The benefits are as follows:
- Increase the number of new visitors to your site and encourage repeat visits by supplying newsworthy content
- Customers know they can find the latest industry developments by visiting your website, thus raising your brand profile. A fresh newsfeed on a company intranet site will also allow staff to stay informed about industry competition
- Site stickability – the feed can be linked to your most profitable website pages to encourage users to remain on site for longer to explore your products. Unlike RSS, the feed adds pages to your website
- You can leave the creation of content to news-gathering experts so your staff have more time and budget to concentrate on other business activities
- Sites that remain static will not retain the interest of users or search engines. Regular, bespoke news content ensures your site remains dynamic, fresh and unique. Whilst this does not help search engine rankings alone it is certainly a help
A content co-ordinator at SelectNews will work with you to define your specific requirements and come up with a news brief. PA editors will then compile your bespoke news service every day. It can be delivered at regular intervals throughout the day by ftp, SFTP or email. Content can even be tagged by topic or keyword. Links to internal or external site pages can also be built in to the feed.
On an ongoing basis, the service is continually reviewed to ensure that your product remains fresh and relevant to your target audience.
Call 01273 322830 and speak to a member of the Leapfrogg team about this exciting new service. Alternatively, you can email or use our enquiry form.
*SelectNews, produced by PA Business, part of the group that owns The Press Association, the UK's national news agency
