Statistical Analysis

The goals:

•    To help you understand how people are using your website

•    To track the success of your search marketing efforts

Leapfrogg will ensure you have a comprehensive set of statistics relating to how people are using your website, and help you to understand what that data means about how your website is working for your business.

Increasing the amount of quality traffic to your website is of little value unless you can convert those visitors into sales or enquiries.

The key advantage that online marketing has over its more traditional offline counterparts is the ability to measure, often in real-time, whether your site visitors are carrying out the actions you require i.e. submitting an enquiry or completing a sale.

As part of an ongoing search marketing campaign Leapfrogg will:

• Ensure that you have a reliable and comprehensive set of statistics available for your website

• Provide a monthly report giving you an easily digestible snapshot of user behaviour on your site, and the success of your search engine marketing efforts

• Tailor our reports to show how your site is meeting its individual objectives

• Provide ongoing consultancy on how to improve your site as a result of this statistical analysis

• As part of a full search marketing campaign provide a detailed breakdown of all areas of statistics relating to your site, helping you to understand exactly where people are coming from, what they are doing on your site and full website usability consultancy on how to improve the way people are using your site

If you don’t know what people are doing on your website, and how people are finding it, you cannot possibly know how well your site is working as a tool for your business, and you certainly won’t be able to improve its success. That is why Leapfrogg measure success 'beyond the rankings'.

Call 01273 322830 and speak to a member of the Leapfrogg team about our statistical analysis service. Alternatively, you can email or use our enquiry form.