Paid Search (Pay-per-Click)

The goals:

•  To gain an instant, guaranteed and highly flexible presence across the major search engines

Leapfrogg’s pay per click advertising campaigns guarantee you a targeted, instant and tightly managed presence across the Internet.

Pay per click works by bidding a predetermined amount for a textual advert to appear on the search results page when somebody searches using a specific term.

For the terms that you bid for, you are required to create relevant adverts that will appear for each search term used. These adverts are then shown within a sponsored listings area on the same page as the main search results on the major search engines, or within the content on other relevant websites. You only then pay the amount bid if somebody actually clicks on your listing to visit your site. Therefore you are only paying for the visitors to your site.

The benefits of pay per click advertising are as follows:

• Instant positioning for relevant search terms

• It is highly flexible making it ideal for short term promotions, campaigns, new product introductions and so on

• Full control over the terms that each advert is shown for

• Advertise your site for a far wider range of search terms than natural SEO usually allows

• Advertise your products across a wide range of relevant sites other than search engines

Leapfrogg can run a successful pay per click advertising campaign for you as we employ the following methods:

• Full analysis of the right terms to advertise your products and services for

• Creation of highly targeted adverts that will ensure a high click through rate of targeted visitors to your site

• Testing of multiple adverts to provide the best return on investment

• Creation of landing pages where necessary or consultancy on existing site content to ensure the maximum conversion of visitor to enquiry or sale

• Regular manual monitoring of your campaign

• Full tracking of spend, conversions and subsequent return on investment

• Regular reporting and review of your campaign

Leapfrogg can create and run pay per click campaigns for you on Google, MSN and Yahoo.

Call 01273 322830 and speak to a member of the Leapfrogg team about our pay per click advertising services and how they will help your business to grow. Alternatively, you can email or use our enquiry form.