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InformationLibrary

Here you can find a range of Internet Marketing resources, including downloadable  datasheets, links to sources of further information and a number of articles produced by Leapfrogg staff.

Remember, if you are looking for regularly updated information, there is also the recently re-launched Froggblog where you will find key members of the team discussing all-things search marketing.

You can expect to find regularly updated information, thoughtful tit bits, original observations and amusing articles on topics such as SEO, Paid Search, Social Media and much more.


FAQs & Glossary

Have a look at our ever-expanding search marketing glossary!
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Resources

Click 'Go' to view a selection of sites useful to anyone who is interested in Online Marketing
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Section Identifier

Leapfrogg Datasheets


Download our datasheets rich in information about search engines, how they work and how you should approach search marketing.
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Paid Advertising (Pay-per-Click)How to gain an instant, controllable presence on the search engines
Download
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Statistical Analysis and ReportingHow to turn data into meaningful information and achieve your goals
Download
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Link PopularityWhy incoming links from good quality, relevant sites are integral to SEO
Download
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DirectoriesThe main directories you need to be aware of and why they are important
Download
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Search EnginesThe top engines you need to focus upon and how to submit to them
Download
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Page OptimisationMeta tags still have a role to play in terms of SEO and usability
Download
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Search Term AnalysisHow to select search terms that will drive targeted traffic to your site
Download
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SEO ConsultancyThe 'on the page' and 'off the page' factors that make up an SEO campaign
Download

Articles

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A quality link in timeAn article explaining why a quality link building campaign is so important to a websites promotion
Download
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PPC vs SEOA comparison of pay per click advertising vs full search engine optimisation
Download
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SEO for smaller sitesA guide to how to get a small site a strong presence on the major search engines
Download
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Developers ChecklistA checklist and explanation of each of the key areas that developers should consider in creating a search engine 'friendly' website.
Download
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A sticky situationHow to make visitors return to your site on a regular basis.
Download
Leapfrogg have delivered everything they said they would, including excellent search rankings, better ROI for our online spend and expert ongoing advice and account management
Niall Habba
The Telemarketing Company
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